Case study · Flagship

Matjarak متجرك

A commerce platform for Egyptian retail: point of sale, online store and inventory in one app. Live, Arabic-first, built for shops that were running the counter on one system and the stock in a notebook.

The Matjarak homepage, in Arabic
What it does
  1. 01 Point of sale, online storefront and inventory in a single app, so stock moves once
  2. 02 A shop opens free and is selling within the hour, with no commission taken on sales
  3. 03 Arabic and English as first-class citizens: separate routes, real RTL, no half-translated dashboard
  4. 04 One platform, several retail verticals, each with the storefront its trade actually needs
Where it stands
30+
live stores
320+
transactions processed
99.9%
platform uptime
2
languages, each on its own route

Figures as published on matjarakeg.com.

Under the hood
  1. 01 Laravel on the server, rendering HTML rather than shipping a client app the shop has to download
  2. 02 Alpine.js for interaction, kept small on purpose: a counter machine in a shop is not a developer laptop
  3. 03 Language is a route and a cookie, not a client-side text swap, so search engines index both sides
  4. 04 Cloudflare in front of the origin, encrypted session and CSRF cookies on every request
My part in it

Founder and architect. I own the product decisions, the architecture and the delivery: what gets built, how it is structured, and whether it holds up once real shops depend on it.